WE HATE WASTE
We think digital first. Whenever we create some content about the brand, we really think about if it needs printing or not. We actively decided to keep a lot of information digital to help preserve our environment. For example, our Therapists' Training Manual is fully digital; so no printing out of hefty big binders of paper that are out of date as soon as they are printed. We also have a comprehensive website packed with useful information, so that we need to print that little bit less for in-clinic use. But there's more.
MORE FORMULA. LESS WASTE.
All of our professional cream bottles (now Post Consumer Recycled (PCR)) also now allow for more formula to flow out because of the materials we are using. We have moved from an industry standard HDPE (High Density Polyethylene) to PET (Polyethylene Terephthalate) material which means creams and lotion slide out more easily so therapists can get even more out and not waste a single drop (wastage rate has been improved by 11%, in fact. A small detail, but one we just had to address.)
We are constantly looking for further ways to improve, so do let us know if you think there's something else we could tackle. Send us a direct message on Instagram @medik8_cyprus and join the conversation. We are not dogmatic in our approach, but open and honest about what we are doing and why, so we can do our bit to preserve the world we love as it is.